Fenty Appeal (stylised as FEИTY APPEAL) is a cosmetics brand released in September 2017 by singer Rihanna. The brand is prominent for its wide inclusivity across complexion and sex, specifically its Pro Filt'R foundation.The original foundation launch consisted of 40 tones, because expanded to 50. The inclusion of Fenty Beauty concealer includes 50 tones supplying a wide range to all skin types. The intent behind having so many shades to provide is to separate from other make-up firms that do not accommodate a wide market. Fenty Beauty was called among Time magazine's best inventions of 2017.