Ulta Appeal, Inc., previously referred to as Ulta Beauty parlor, Cosmetics & Fragrance Inc., is an American chain of elegance stores in the United States, headquartered in Bolingbrook, Illinois. Ulta Appeal carries cosmetics and skincare brands, guys's and females's fragrances, nail items, bathroom and body products, charm tools and also haircare items. Each shop is likewise equipped with a beauty salon, Advantage brow bar and also Dermalogica skin bar. Ulta Elegance presently has 1,196 stores across all 50 states.