"Rolex SA is a Swiss high-end watch producer based in Geneva, Switzerland Initially founded as Wilsdorf and also Davis by Hans Wilsdorf as well as Alfred Davis in London, England in 1905, the business registered Rolex as the brand name of its watches in 1908 as well as became Rolex Watch Co. Ltd. in 1915. After World war, the company moved its main office to Geneva, Switzerland to prevent hefty taxes in post-war Britain, and also in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the new company name which at some point came to be Rolex SA in later years. Given that 1960, the firm has been owned by the Hans Wilsdorf Foundation, an exclusive family count on.

Rolex SA as well as its subsidiary Montres Tudor SA style, manufacture, disperse and also service wristwatches sold under the Rolex and Tudor brand names. In 2018, Forbes rated Rolex as the world's 71st most useful brand name. Since June 2019, amongst the world's leading ten most pricey watches ever before cost auctions, 3 are Rolex watches. In particular, Paul Newman's Rolex Daytona currently holds the title of the second most expensive watch and the third most pricey watch ever before cost auction, bring 17.75 million US bucks in New York on October 26, 2017. Rolex is the biggest manufacturer of Swiss made licensed chronometers. In 2005, more than half the annual production of watches licensed by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most licensed chronometer movements in the classification of wristwatches."