"Adidas AG is an international corporation, started and headquartered in Herzogenaurach, Germany, that styles as well as manufactures shoes, clothing and accessories. It is the largest sportswear producer in Europe, and the second largest on the planet, after Nike. It is the holding firm for the Adidas Team, which consists of the Reebok sportswear firm, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' earnings for 2018 was noted at EUR21.915 billion.

The business was begun by Adolf Dassler in his mother's house; he was joined by his older sibling Rudolf in 1924 under the name Dassler Brothers Shoe Manufacturing Facility. Dassler aided in the advancement of spiked running shoes (spikes) for several athletic contests. To enhance the top quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to making use of canvas and rubber. Dassler persuaded UNITED STATE sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, complying with a break down in the connection between the siblings, Adolf produced Adidas, as well as Rudolf established Puma, which came to be Adidas' service competitor.

Adidas' logo design is 3 stripes, which is utilized on the company's clothing and shoe layouts as an advertising and marketing help. The branding, which Adidas bought in 1952 from Finnish sporting activities business Karhu Sports for the equivalent of 1600 euros and two bottles of bourbon, ended up being so successful that Dassler explained Adidas as "" The 3 stripes business""."