"Nike, Inc. is an American multinational firm that is taken part in the layout, growth, production, and also globally advertising and marketing and also sales of footwear, apparel, equipment, accessories, and solutions. The business is headquartered near Beaverton, Oregon, in the Portland city. It is the world's largest provider of athletic shoes and also apparel [4] and also a significant producer of sports devices, with profits in excess of US$ 24.1 billion in its fiscal year 2012 (finishing May 31, 2012). Since 2012, it utilized greater than 44,000 people worldwide. In 2014 the brand name alone was valued at $19 billion, making it one of the most valuable brand name among sporting activities services. As of 2017, the Nike brand name is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Ton of money 500 listing of the largest USA companies by total revenue.

The business was founded on January 25, 1964, as Blue Ribbon Sports, by Expense Bowerman as well as Phil Knight, and also formally came to be Nike, Inc. on Might 30, 1971. The company takes its name from Nike, the Greek goddess of success. Nike markets its items under its own brand name, along with Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skate Boarding, Nike CR7, as well as subsidiaries consisting of Brand name Jordan, as well as Converse. Nike likewise possessed Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and formerly owned Cole Haan Umbro, and also Hurley International. Along with manufacturing sportswear as well as devices, the business runs retailers under the Niketown name. Nike sponsors numerous prominent professional athletes and also sporting activities groups worldwide, with the very recognized hallmarks of "" Just Do It"" and the Swoosh logo design. "