"Puma SE, branded as Puma, is a German international company that designs as well as produces sports as well as informal shoes, clothing and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd largest sports apparel producer on the planet. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his sibling Adolf Dassler had actually collectively formed the firm Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship in between both siblings worn away till the two accepted divide in 1948, developing 2 different entities, Adidas and Puma. Both firms are currently based in Herzogenaurach, Germany.

Puma has actually been a public firm since 1986, listed on the Frankfurt Stock Exchange. French high-end group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA possesses 29% of the share capital. [5] Since 1 July 2013, the company has actually been led by former football specialist Bjørn Gulden (Chief Executive Officer).

Since 2017, Puma SE uses more than 13,000 individuals worldwide and disperses its products in greater than 120 nations.

Adhering to the split from his brother, Rudolf originally signed up the newly developed firm as Ruda (stemmed from Rudolf Dassler, as Adidas was based upon Adi Dassler), yet later changed the name to Puma. Puma's earliest logo consisted of a square as well as beast leaping with a D, which was registered, along with the firm's name, in 1948. Puma's footwear and apparel styles feature the Puma logo and also the unique "" Formstrip"" which was presented in 1958."